California for Obama, Despite Gas Prices
March 26, 2012
The USC Dornsife/L.A. Times Poll finds President Obama’s job performance rating at its highest among California voters since 2010.
Stories in Voter Demographics
Romney Is Golden State GOP Frontrunner
March 26, 2012
Mitt Romney holds a solid lead among California’s Republican voters, but 50 percent wish they had other candidates to choose from.
Californians Willing
To Raise Taxes
March 26, 2012
Voters favor raising sales taxes and taxes on the wealthy if the money goes to public schools, community colleges and public safety, poll finds.
Courting the Female Voter
March 16, 2012
Women are the coveted demographic of the moment. Republican candidates have been getting attention — both positive and negative — with their stances on birth control and abortion. Obama is launching a big push to attract women voters. How important will women be this November, and how swingable is their vote?
Obama & The Return of the Young Voter
February 28, 2012
In 2008, the millennial generation was critical in putting Barack Obama in the White House. Four years later, millennials seem to be tuned out.
The Battle for Social Conservatives
February 9, 2012
Mitt Romney has been trying to woo the GOP’s social conservatives, while Rick Santorum has effectively countered the play for his voter base.
Reactions: New Hampshire Primary
January 13, 2012
USC’s Dan Schnur and Christian Grose analyze the results and look to South Carolina. Grose thinks new Republican primary rules could extend the battle.
Post-Midterms: The Pulse of Californians
November 19, 2010
After a midterm election that saw Republicans make big gains, a new USC College/L.A. Times Poll peeks into the minds of California voters, with a special look at Latinos and Asian Americans. How did they vote? What do they think of immigration? What should Governor-
Elect Jerry Brown tackle first?
Poll: Whitman Besting Brown
October 15, 2010
A USC poll finds that California gubernatorial candidate Meg Whitman is leading Jerry Brown by 11 points among undecided voters. In the U.S. Senate
race, Senator Barbara Boxer is ahead of challenger Carly Fiorina by five points. And the female vote may be key, as more women remain undecided.
Oil Spill Turns the Tide
June 18, 2010
The BP spill has done more than pour millions of gallons of oil into the Gulf; its impact has spilled over into public sentiment, turning Californians against offshore drilling. The USC College/L.A. Times Poll finds that since 2009 there has been a 10-point shift, with a majority now opposing offshore oil. Click for video.
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